There’s always something more exciting about real conversations – with genuine, living
people. I’m lucky to have many great contacts whom I truly appreciate, people who always
bring good energy, new perspectives, and meaningful discussions.
That’s why I thought it would be a nice idea to let my readers get to know some of them –
through short, authentic interviews that capture both their professional insights and their
personalities.
First up is Simon Mauricio Egeberg from PROFF Forvalt – a conversation about data,
sustainability, trust, and a bit about Norwegian business life as we both know it.
A Conversation with Simon – PROFF Forvalt
Aleksandra: Simon, let’s start with you. Can you briefly tell us about your background – how
you ended up in your current role, and what your main responsibilities are?
Simon: Of course. I’ve spent more than 13 years in sales, mostly within credit check tools
and business intelligence solutions. Over time, I worked closely with companies that need
reliable information to make better decisions, reduce risk, and identify market opportunities.
That journey naturally led me to PROFF Forvalt. Today, my main focus is helping
organizations use our credit and market analysis platform to evaluate companies, monitor
risk, and discover new prospects.
Aleksandra: Interesting! So, what makes PROFF Forvalt stand out from other players in the
market?
Simon: We’re not just a credit check tool – we’re a complete platform for credit assessment,
market selection, and company evaluation. What really differentiates us is the combination of
high-quality data, intuitive tools, and our long-standing experience in the Norwegian market.
Clients know they can rely on us for the transparency and insights they need to make
confident decisions quickly.
Aleksandra: Just another topic – and very relevant these days: sustainability has become a
buzzword in business. How do you work with it in practice?…
Simon: It’s true, it’s a hot topic – and for good reason. At PROFF Forvalt, we make
data and risk indicators easily accessible for our customers. That way, businesses
can evaluate not only financial stability but also suppliers and partners against sustainability
criteria. Internally, we’re also committed to reducing our own footprint and encouraging
responsible practices.
Aleksandra: We both know Norway quite well and have hands-on experience doing
business here… If you look at Norway specifically, are there any aspects of the market you
would highlight?
Simon: Definitely. The Norwegian market is unique because it’s so transparent and
digitalized. Compliance, credibility, and sustainability are central values. At the same time, it’s
very relationship-driven. Trust is the key to getting things done here.
Aleksandra: Looking ahead, which trends do you believe will shape the next five years?
Simon: I see three clear ones. First, data-driven decision-making – companies will
increasingly depend on analytics and predictive tools. Second, automation and AI – risk analysis
and market selection will increasingly be supported by AI to make processes more efficient
and accurate. Our mission is to make business decisions in Norway more data-driven, transparent, and efficient.
Aleksandra: Very true. Now, many foreign companies are curious about entering Norway.
What advice would you give them?
Simon: Start with transparency and compliance. These are non-negotiables here. Be ready
to document your credibility and invest in building long-term relationships. Norway is
advanced and open, but success depends on local knowledge and access to trustworthy
data.
Aleksandra: I like “magic”, what about you?… Let’s end on a lighter note. If you had a “magic
button,” what would you change in Norwegian business life with one click?
Simon: I’d cut down on unnecessary bureaucracy while keeping transparency intact. That
would really make it easier for both Norwegian and international businesses to innovate and
grow – without losing trust.
Aleksandra: One last question, Simon, for mine dear blog followers – how and when did you
get to know the author of this blog?
Simon: I first got to know you through your journey… I’ve followed you since the very
beginning when you started your accounting office. It’s been inspiring to see how far you’ve
come, and I truly value the professional journey you’ve shared along the way.
Aleksandra: Thank you, Simon, for your positive feedback and a very interesting
conversation – and for our long-standing acquaintance and collaboration with you and
PROFF Forvalt!